How Much TikTok Pays for 1 Million Views in 2025
- Son Lieu
- 16 thg 8
- 2 phút đọc
TikTok has become one of the most powerful platforms for creators, giving them the chance to reach millions of people with short videos. But a common question many ask is: how much does TikTok actually pay for 1 million views?
The answer isn’t always straightforward, since payouts depend on TikTok’s monetization programs and several other factors. Let’s break it down.
Average Earnings for 1 Million TikTok Views
Under TikTok’s current Creator Rewards Program, creators can earn between $0.40 and $1.00 for every 1,000 views.
That means if your video hits 1 million views, you could expect to make anywhere from $400 to $1,000.
However, this is just an estimate. The actual payout may shift depending on:
Watch time – videos that keep people engaged earn more.
Audience location – views from countries like the U.S. or U.K. usually generate higher payouts.
Content niche – TikTok prioritizes categories such as tutorials, educational clips, and lifestyle tips.
So while 1 million views can bring in significant income, not all creators will see the same results.
How TikTok Paid in the Past
Before 2023, TikTok ran the Creator Fund, which paid far less.
Creators only earned about $0.02 to $0.04 per 1,000 views.
That meant a video with 1 million views would only bring in $20 to $40.
This low payout frustrated many TikTokers, which is why the platform replaced the Fund with the current Rewards Program.
Rewards Program vs. Creator Fund
Program | Average Pay (per 1,000 views) | 1 Million Views Equivalent |
Creator Fund (old) | $0.02 – $0.04 | $20 – $40 |
Creator Rewards (current) | $0.40 – $1.00 | $400 – $1,000 |
Clearly, the new program makes 1 million views 10–25 times more profitable.
Who Can Earn Through the Rewards Program?
Not every TikTok account is eligible right away. To qualify, you need to:
Be at least 18 years old.
Have a minimum of 10,000 followers.
Generate at least 100,000 valid views in the last 30 days.
Live in a country where the program is available, such as the U.S., U.K., France, Germany, Brazil, Japan, South Korea, and others.
These requirements help TikTok ensure payouts go to consistent, active creators.
Final Answer: How Much Does TikTok Pay for 1 Million Views?
In 2025, TikTok pays between $400 and $1,000 for 1 million views through the Creator Rewards Program. The exact figure depends on content quality, viewer demographics, and engagement.
This is a major improvement from the old Creator Fund, which only paid $20–$40 per million views.
For creators looking to make money on TikTok, 1 million views is no longer just a vanity metric — it can now translate into real income.
Bình luận